Synopsis Instagram Reels now commands more than 60 percent of total watch-time on the platform, and the 2025 algorithm update has tightened ranking signals around three core metrics: completion rate,
Meta Advantage+ Campaigns – Automating Creativity or Losing Control?
Synopsis Meta’s Advantage+ suite—Advantage+ Shopping, Advantage+ App, and Advantage+ Catalogue Ads—promises “turn-key” campaigns that automate everything from audience discovery to creative rotation. For resource-strapped teams, results look magical: 57 %
Search Without Third-Party Cookies: Google’s Privacy Sandbox and the Future of Targeting
Synopsis Third-party cookies—the backbone of classic remarketing—will disappear from Chrome by Q4 2025, forcing advertisers to rethink audience strategy. Google’s Privacy Sandbox now rolls out Topics API, Protected Audiences, and
GA4 One Year On – Real Insights or Reporting Headache?
Synopsis July 2024 marked Google Analytics 4’s mandatory takeover, replacing Universal Analytics in every digital marketing training institute curriculum. Twelve months later, marketers still debate whether GA4 delivers richer insights
Google’s March 2025 Core Update: What Digital Marketers Must Fix Today
Synopsis Google’s March 2025 Core Update has rocked rankings across every vertical, rewarding pages that demonstrate topical authority, lightning-fast performance, and genuine E-E-A-T while quietly burying thin, siloed content. Brands