Foundation Digital Marketing Course

Course Overview

3 Months to Learn, a Lifetime to Lead – Build Your Digital Marketing Foundation

Master the fundamentals of digital marketing with our 3-month Foundation Course designed for students, job-seekers, entrepreneurs, and working professionals new to the field. Delivered in an online format, this course blends conceptual learning with tool-based training, enabling you to create websites, run ads, understand analytics, and build a digital presence from scratch.

  • 60+ hours of live sessions
  • 30+ core modules with live project work
  • 2 expert-led masterclasses & practical assignments
  • Weekly evaluations and personal feedback
  • Placement readiness and certification support
  • 4.6 (2k reviews)

What You Will Learn

Core Digital Skills That Build a Strong Marketing Foundation Use a scrollable layout or tab system to group modules into the following:

  • Digital Marketing Basics & Strategy
  • Content Creation & SEO
  • Social Media & Design
  • Paid Ads Basics
  • Website & Tools
  • Career & Freelancing Basics

Who This Course is For

Build Digital Skills, No Matter Where You Start From Icons and persona-based segments:

  • College students and freshers looking to upskill
  • Entrepreneurs building a digital-first business
  • Homemakers and return-to-work professionals
  • Sales and marketing beginners new to digital
  • Creators building YouTube, blog, or Instagram presence

Tools You’ll Master

Learn Practical Skills Using Industry-Leading Tools Display tools with visual icons or logos:

  • Canva and CapCut – Content & video design
  • WordPress – Website creation basics
  • Meta Business Suite – Social media management
  • Google Analytics – Track engagement and performance
  • WhatsApp Business, Mailchimp – Communication tools

Key Features & Benefits

What Makes This Foundation Course Stand Out?

  • Live classes with interactive Q&A
  • Regular feedback, quizzes, and tests
  • Foundational SEO and social media training
  • Masterclasses with industry experts
  • Hands-on WordPress and Canva projects
  • Certification on successful completion

Career Outcomes

Get Ready for Internships, Projects, and More Career directions after completing this course:

  • Digital Marketing Intern
  • Social Media Assistant
  • SEO Trainee
  • Content & Blog Creator
  • Freelance Designer/Writer
  • Digital Marketing Executive (entry level)

Frequently Asked Questions

The course runs over a period of three months, with structured weekly sessions, evaluations, and assignments. Live classes are scheduled to allow flexibility for students and working individuals. This format ensures balance between learning and practice.

Yes, this foundation course is tailored for individuals with no prior experience in digital marketing. It starts from the basics and builds progressively through practical modules and live projects. It's ideal for those looking to enter the industry or understand digital tools.

Yes, a digital certificate is awarded upon completion, provided all assessments and projects are submitted. The certification validates your learning and enhances your employability in entry-level roles.

Learners are introduced to platforms such as WordPress, Canva, Meta Ads Manager, Google Ads, Google Analytics, and basic email tools. These platforms are demonstrated live during class sessions.

Yes, the course includes beginner-level modules on keyword planning, writing for web, and on-page SEO. You will also learn how to audit basic website structures and create content that aligns with SEO objectives.

The course includes resume-building tips, personal branding sessions, and freelancing readiness. While it is foundational, it equips you to apply for internships, freelance work, or junior digital roles.

This course is conducted live online, but recordings are shared for flexible revision. Weekly schedules and mentor support ensure consistency and progress.

Yes, the classes are scheduled to accommodate learners who are either in college or working. Evening and weekend sessions are available, and tasks are spaced across the week.

Not at all. This course starts from the ground up. Whether you're a student, homemaker, or someone switching careers, you will find the pace and content approachable.

Yes, learners build a blog or basic website, plan a social calendar, design content on Canva, and run test campaigns. These projects provide practical exposure.

The course fee is affordable, designed for early-stage learners. Flexible payment plans may be available—details are on the course registration page.

Visit the official course page at Conceptualise Academy and complete the registration form. You will receive a confirmation email with further steps.

Yes, a special module touches upon freelancing platforms, proposal writing, and building your personal digital profile. This is ideal for learners wanting to earn independently.

You will have access to recorded sessions, tool templates, and shared resources even after course completion. This ensures long-term reference.

Each batch maintains an optimal class size to ensure individual attention and quality learning. Typically, batches include 15–25 learners.

Absolutely. The website allows you to schedule a free counselling call to help you understand course details, career fitment, and learning format.

Yes, it is perfect for career switchers as it explains every concept in detail and offers practical, confidence-building tasks. Many learners use it as a stepping stone to transition into digital marketing.

Yes, the certificate from Conceptualise Academy is recognised within the digital marketing space, especially for entry-level roles. Employers value practical learning and live project exposure.

Yes, the course includes modules on social platforms, posting schedules, content creation, and engagement techniques. You'll work on real examples.

Definitely. This course sets the foundation, and you can seamlessly move to our Advanced Digital Marketing for Professionals or Digipreneur Grooming programs depending on your goals.

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