- Duration 96 Hours (49 Classes)
- Level Advanced
- Master Classes 4
- Assignments 4
- Projects 2
- Exams 5
- Mock Interview 1
- Total Duration 5-6 Months
Course Content
Module 1. Digital Marketing Overview
Introduction to Digital Marketing Explore the fundamentals of digital marketing strategies, channels, and growth tactics.
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Traditional vs. Digital Marketing Understand key differences and why digital marketing drives modern business success.
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Module 2. Marketing Foundation
History & Evolution of Marketing Learn about marketing trends and how they have transformed in the digital era.
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Understanding the Marketing Funnel Develop insights into customer journey stages and conversion optimization.
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Module 3. Digital Consumer Behaviour
Buyer Persona Development Identify target customers and segment audiences for personalized marketing.
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Understanding Online Business Goals Align digital marketing strategies with business objectives for higher ROI.
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Module 4. Digital Visibility Strategy
Website Planning and Optimization Design user-friendly, conversion-optimized websites for brand credibility.
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Social Media and Local SEO Enhance business visibility with Google Business Profile and social media optimization.
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Module 5. Online Lead Strategy
Introduction to Online Advertising Explore different ad formats and platforms for effective lead generation.
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Nurturing & Lead Funnels Build structured sales funnels to improve conversion rates.
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Module 6. Website Development
Domain & Hosting Setup Understand the process of selecting and managing domains and hosting providers.
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WordPress Website Creation Learn to create, customize, and maintain a fully functional WordPress website.
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Module 7. Search Engine Optimization (SEO)
Keyword Research & Competitor Analysis Master SEO keyword research and competitor analysis for ranking improvement.
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On-Page & Off-Page SEO Implement best practices for improving search rankings and visibility.
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Module 8. Google & Facebook Advertising
Facebook & Instagram Ads Learn to create high-converting social media ad campaigns.
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Google Ads & Display Marketing Optimize search and display ad campaigns for better ROI.
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Module 9. Analytics & Performance Tracking
Google Analytics & Google Tag Manager Set up tracking tools to measure website and ad performance.
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Landing Page Optimization & A/B Testing Optimize pages for better lead conversion rates.
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Module 10. E-commerce & Affiliate Marketing
Selling on Amazon & Marketplaces Explore strategies for listing, pricing, and selling products online.
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Google AdSense & Dropshipping Generate revenue through Google AdSense monetization and dropshipping models.
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Module 11. Freelancing & Agency Skills
Personal Branding & LinkedIn Growth Build an impactful digital presence to attract opportunities.
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Mock Interviews & Resume Building Get industry-ready with resume crafting, interview training, and professional skills.
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Flexibility in Planning and Teaching
Allocate the time for study
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Alternative learning formats
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Mentors with over 5 years of experience
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Follow the Training Program
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Enrol Today!
Gain industry-relevant digital marketing skills and transform your career with our comprehensive, hands-on training program. Whether you're a marketing professional, entrepreneur, or freelancer, this course prepares you for real-world success.