- Duration 71 Hours (36 Classes)
- Level Beginner to Intermediate
- Master Classes 2
- Assignments 2
- Projects 1
- Exams 3
- Mock Interview 1
- Total Duration 3-4 Months
Course Content
Module 1. Introduction to Digital Marketing
Digital Marketing Overview Understand the digital ecosystem and its impact on businesses.
Resources
Resources
Traditional vs. Digital Marketing Explore the key differences, benefits, and growth potential.
Resources
Resources
Module 2. Marketing Fundamentals
The Evolution of Marketing Learn how marketing strategies have adapted to the digital landscape.
Resources
Resources
The Marketing Funnel Understand lead nurturing, customer journey, and conversion tactics.
Resources
Resources
Module 3. Digital Consumer Behaviour
Identifying Target Audiences Develop insights into customer personas and audience segmentation.
Resources
Resources
Online Business Goals & Metrics Learn how to align digital marketing strategies with business objectives.
Resources
Resources
Module 4. Digital Visibility & Online Presence
Website Planning & Development Build a user-friendly and optimized website for digital success.
Resources
Resources
Social Media & Google Business Profile Leverage social platforms and local SEO for greater visibility.
Resources
Resources
Module 5. Search Engine Optimization (SEO)
Keyword Research & Competitor Analysis Learn techniques to identify high-ranking search terms.
Resources
Resources
On-Page & Off-Page SEO Optimize content and improve authority through link-building strategies.
Resources
Resources
Module 6. Social Media Marketing
Social Media Optimization Enhance brand presence on Facebook, Instagram, LinkedIn, and Twitter.
Resources
Resources
Social Media Tools & Automation Use tools like Hootsuite, Buffer, and Canva to streamline social media efforts.
Resources
Resources
Module 7. Online Advertising & Lead Generation
Facebook & Instagram Advertising Run effective paid social media campaigns to generate leads.
Resources
Resources
Google Ads & Display Advertising Master PPC, display, and remarketing campaigns for maximum ROI.
Resources
Resources
Module 8. Web Content Writing & Blogging
Writing for Digital Platforms Develop engaging, SEO-optimized website and blog content.
Resources
Resources
Blogging & Content Monetization Understand the fundamentals of content marketing and affiliate marketing.
Resources
Resources
Module 9. Analytics & Performance Tracking
Google Analytics & Google Search Console Learn how to track website traffic, user behaviour, and campaign performance.
Resources
Resources
Conversion Rate Optimization (CRO) Improve user experience and boost website conversions.
Resources
Resources
Flexibility in Planning and Teaching
Allocate the time for study
Etiam sit amet nisl purus in mollis nunc sed. Viverra nibh cras pulvinar mattis nunc sed blandit libero volutpat
Alternative learning formats
Posuere ac ut consequat semper viverra nam libero justo. Semper feugiat nibh sed pulvinar proin gravida hendrerit
Mentors with over 5 years of experience
Nunc sed velit dignissim sodales ut eu sem. Id faucibus nisl tincidunt eget. Nunc non blandit massa enim
Follow the Training Program
Tincidunt vitae semper quis lectus nulla at. Eget lorem dolor sed viverra ipsum nunc. Tellus at urna condimentum
Enrol Today!
Kickstart your career in digital marketing with a well-structured, practical learning experience. Whether you’re a student, working professional, or entrepreneur, this course provides the skills needed to excel in the digital world.